We observe a growing trend on the products and services market: focus on customer’s needs. Currently, the customer is the central character for business, medicine, public administration, etc. The rule is done not by supply (what is available), but by demand (what the customer wants or needs). This forces organisations and companies to adjust their offer and operating method to the customer. Convincing the customers that they will achieve actual benefits when using products or services of a given
company has become a vital part. In such an environment are needed methods and approaches which allow service providers to look at the world through customer’s eyes in order to adjust their offer to that customer as best as possible. Such a method is Design Thinking.
Design Thinking is an approach that allows to look at the world through user’s eyes, think about what such a user needs, and to create such a solution that will satisfy the said needs. Thanks to the application of this method, customers reach for products and services that suit them the best.
In our view, the idea of this method is perfect.
- But how to effectively use it?
- What to do in order to use the Design Thinking processes in organisation’s activity to their fullest potential?
- Is each process, in which occurs a moment of focus on a customer, a Design Thinking process?
- How to plan Design Thinking processes in order to use them effectively?