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What is Design Thinking

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  • What is Design Thinking

In order to find the answer to a question concerning the operation and effectiveness of a Design Thinking process, it needs to be defined first. There are various methods to describe Design Thinking. These descriptions refer to stages of a process and what the results of these stages should be. To understand the Design Thinking term itself better, Hassi and Laakso (2011) conducted a deepened literature analysis concerning the use of DT in organisations. They observed that regardless of the description, Design Thinking is a concept consisting of three dimensions: Practice, Cognitive Approach, and Mindset.

PRACTICES contains:

  • Human–centered approach – understanding the user; observation methods are important to understand a customer; co-operation with
    the customer is necessary;
  • Thinking by doing – iterative approach (repeatable, cyclic, based on many attempts and repeats); early and often prototyping is necessary
    and favourable throughout the whole process;
  • Visualizing – expressing yourself in other ways than words; perceived as necessary; this allows us to discover what we cannot see during
    a conversation;
  • Divergence–convergence approach – an expansion of scope followed by selection; Design Thinking is described as a process that broadens a point of view (by using creative and research method), and then narrowing thinking on key aspects (by using analytic methods);
  • Collaborative work style – the use of a team consisting of many various people is important to solve complex problems.

COGNITIVE APPROACH contains:

  • Abductive reasoning – the lack of need to prove that something works; by reasoning in this way, the designer moves from what already exists to what could exist, but is still non-existent; it is used when generating ideas; it plays a significant role in DT and is the initial condition of an “intelligent” design;
  • Reflective reframing [of the problem] – ability to look at a problem in a new way; ability to look at a problem from the point of view different than the initial one;
  • Holistic view – a view on the whole of an elaborated issue, i.e. customer’s needs, users environment, society, etc.; the view on functional, emotional,
    social, and cultural needs; showing a problem as a system instead of a single event;
  • Integrative thinking – consists of identification of relevant aspects;
    placing two (or more) opposite ideas or models next to each other and not choosing one “against” the other, but instead combining various elements; instead of thesis and anti-thesis: synthesis; Design Thinking creates a balance between business, technical issues, and human factors, combines reliability and validity, as well as analytic thinking with intuitive thinking.
  • Experimental and explorative mindset – consists of increasing frequency of experimenting and testing, taking risks, crossing boundaries, and asking questions; puts stress on low fear against making mistakes and failures;
  • Tolerance for ambiguity – in DT it is believed that uncertainty is a natural part of a process; acceptance of uncertainty and making brave actions despite uncertainty is important for success;
  • Optimism – not subjecting to limits; Design Thinking is a pleasure of solving problems and finding opportunities in places where others do not see them while remembering about various limits;
  • Future–oriented – long-term thinking; forecasting new scenarios; thinking about “what could be if...”.
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